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Your ultimate guide to social media image sizes in 2020

social media you can use to grow your business

If you are into digital marketing, it i important that you have a good mastery of social media image sizes for every publications you make on social networks. According to a research carried out by 3M, visuals are processed 60,000 times faster than text, which means that your message has a higher chance of being viewed or retained by your target audience  than plain text. Many people nowadays use images as a lever of commitment in a technique called “picture marketing”. They understand that the quality of an image is as important as its size. A good image can appear awfully poor if it is not sized according to the dimensions recommended by the  social medium.

Hence, graphic designers come in handy for their creative ability to produce visuals with adequate sizes for each social network. With a good size the rendering of the visual will be more attractive and will encourage users to engage with the publication. Below are the image sizes required for every social medium. Knowing and applying them to all your images is indispensable to connect and engage your audience.

Image size on Facebook

Here are the dimensions required to create stunning visuals on Facebook in 2019:

  • Cover image for a profile: 851 x 315 pixels
  • Profile picture: 180 x 180 pixels, but will display in 160 x 160 pixels on a computer and 140 x 140 pixels on a Smartphone
  • Cover image for a fan page: 820 x 312 pixels
  • Profile picture of a fan page: 180 x 180 pixels
  • Cover image for a Facebook group: 820 x 428 pixels
  • Cover image for an event: 500 x 262 pixels
  • Single image in a post: 1200 x 630 pixels
  • Image in a link: 1200 x 627 pixels

Optimal image sizes on Twitter

Here are the formats to create striking visuals on Twitter in 2020:

  • Cover Photo: 1500 x 500 pixels – JPG, GIF or PNG
  • Profile picture: 200 x 200 pixels minimum up to 400 x 400 pixels – JPG, GIF or PNG
  • Visual for sharing an image: between 440 x 220 pixels and 1024 x 512 pixels – JPG, GIF or PNG
  • Visual for sharing a link: 520 x 254 pixels

Sizes of Instagram images

To successfully size your images for Instagram, here are the formats to use in 2020:

  • Profile picture: 150 x 150 pixels minimum
  • Square image: 1080 x 1080 pixels, but will appear in 293 x 293 pixels in the newsfeed
  • Vertical image: 1080 x 1350 pixels, but will appear in 293 x 293 pixels in the newsfeed
  • Horizontal image: 1080 x 566 pixels, but will appear in 293 x 293 pixels in the newsfeed
  • Image / video for stories: 750 x 1334 pixels

Sizes of Google + images

To create adapted visuals on Google Plus, here are the dimensions to respect in 2020:

  • Cover image: 968 x 545 pixels, but it is rather recommended 1080 x 608 pixels
  • Profile picture: 250 x 250 pixels minimum – JPG, GIF or PNG
  • Picture in a post: 502 x 282 pixels
  • Picture of a link: 502 x 250 pixels.

Sizes of images for LinkedIn Page Pro

The professional page of your LinkedIn account should reflect your business. Your publications should be the best optimized possible to show the seriousness of your company. If your images are not of the right size, you may, no, you will lose credibility.

Here are the dimensions required to create stunning visuals on Linkedin in 2020:

  • Cover image of the profile: 1584 x 396 pixels but will be visible only 1350 x 220 pixels – JPG, GIF or PNG – 8 MB max.
  • Profile picture: 400 x 400 pixels minimum – JPG, GIF or PNG – 8 MB max.
  • Cover image of a Linkedin page: 1584 x 396 pixels but will be visible only 1350 x 220 pixels – JPG, GIF or PNG – 2 Mb max.
  • Profile picture of a Linkedin page: 130 x 130 pixels minimum
  • Single image in a post: 520 x 320 pixels, but the dimensions 600 x 315 pixels seem more suitable – 2 MB max.
  • Link Image: 520 x 272 pixels

Pinterest image sizes

Here are the perfect dimensions for Pinterest visuals in 2018:

  • Profile picture: 165 x 165 pixels
  • Cover image of a painting: 222 x 150 pixels
  • Image of a pin: 236 pixels wide and unlimited length

 Sizes of Youtube images

Youtube is a video social platform. Dimensions to use are: 

  • The profile image should have dimensions 800 x 800 pixels, for a rendering 98 x 98. It can be square or round
  • The cover photo is 2560 x 1440 (4 MB). The side areas being flexible, the dimension 1546 x 423 will always be visible on desktop. The mobile display is 1546 x 523.
  • The thumbnail image of the video must have size is 1280 x 720 with a minimum width of 640 pixels (2 MB max)

Sizes of images on google my business

  • Minimum size of 720 pixels wide and 540 pixels tall
  • JPG, PNG or BMP file format
  • 4: 3 Aspect ratio
  • Minimum file size of 10KB
  • Maximum file size of 5MB

 Conclusion

With our guide of social media image sizes, you’ll be able to deliver high-impact visuals to your clients or audience. Your clients will be able to build their profile on social media and publish powerful content that will help them to control their reputation and get their followers to react. Their audiences, or yours, will relate better with your visuals as it won’t hurt their eyes. 

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TCHUENTE DIANE ORNELLA est une graphiste stagiaire à Digital gong technologies

ABOUT THE AUTHOR:

TCHUENTE Diane

TCHUENTE Diane  is a Trainee Graphic Designer at Digital gong technologies.

TCHUENTE holds a professional qualification diploma in graphic production and aspires to build a professional career in graphic design.

She’s a talent to watch out for

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