The importance of social media for your business
In recent years, consumption patterns have changed dramatically. Today, the digital domain is taking up more and more space and it’s becoming a powerful communication channel. For companies, being on social networks has become almost essential. But why?
More than ever, social media is part of our daily life and its use therefore becomes essential, whether for small, medium or large companies. Every business has something to gain by being active on social media.
The benefits of using social media for your business can be multiple; sales, visibility, awareness, easier recruitment, etc.
To easily understand the importance that social media occupies in our daily lives, you just need to determine how many times a day you visit social media! Several, without a doubt. Still not convinced of the value of using social media for your business?
We’ll talk about it right away.
Why use social media in your business?
Improve the visibility of your business
The presence of companies and brands on social networks has become essential. They represent a vector of communication in the same way as traditional media, but present a lower cost and a much more interesting return on investment.
As a business owner, whether you are independent or responsible for SMEs, you must create a page with the name of your company on social networks according to your sector of activity.
It will contain essential information about your company (name, description, area of activity, contacts …) and will include a link to your official website (if you have one) which will allow you to increase traffic to the website of your business and make yourself known to new customers. SEO on search engines like Google will also be optimized, since Google takes into account content from social networks. In this way, internet users searching on social networks will be more easily directed to your site.
Humanize your business / brand
Mass marketing, via increasingly impersonal communications, has established a distance between brands and consumers.
The Internet has put brands back on the right track by putting the consumer back at the center of marketing and communication strategies. Today, a product must indeed be ultra-personalized and correspond perfectly to everyone’s expectations.
Social media goes in this direction. Social media is indeed an opportunity for you to develop a human relationship with your target. By using social media in your communication, you establish proximity with your customers, your prospects and their entourage. They can interact directly with you, exchange and even create content.
With social media, you finally put a face on your logo!
Increase the number of prospects, retain your customers
Social networks represent a low-cost marketing tool to boost your sales or increase your customer base.
Facebook and Twitter are very handy for announcing the release of a new product or launching an event operation (for example, discounts granted only to people connected to social networks). The information will be quickly relayed between the members of the network so that it will attract new prospects.
In addition, the use of the Web being more and more interactive, Internet users (especially individuals) do not hesitate to give their opinion on a particular product or company. You can therefore have access to interesting user feedback without having to use surveys or panels that are more complicated to set up.
Highlight your news
Social networks are an ideal marketing tool for communicating on your news, especially during periods of commercial operations: promotions, sales, end of stock, etc. Internet users are fans of great deals on the web that they would not hesitate to share. Your fans will also appreciate knowing about your new products or services from your business.
You stand out from your competitors
In reality, with traditional marketing methods, your small business does not have the budget of a large business. But on social media, the playing field is much fairer. Your personal message and your sincerity can really show through. With a creative and fun ad, it may go “viral”; Which contributes to your visibility.
When it comes to competing with other companies, your competitors may not be operating with a well-structured strategy. If you can plan and execute a real social media campaign, you still have the opportunity to present your claim on the platform of your choice.
Perform market research and provide customer service
Social media platforms capture a large amount of user data. From impressions to clicks, social media describes user behavior that can help you shape your content marketing strategy, allowing you to share content that truly interests your audience.
Social media also provides a window into customer conversations. Although much-needed privacy policies have been put in place, consumers continue to choose to share a lot of information about themselves and their behavior on social media. The social platform search feature allows you to monitor these public conversations to demonstrate thought leadership or resolve conflicts. You can also manage the reputation of your business / brand by proactively researching your business name and responding to complaints.
Optimizing your recruitments
More and more recruiters are using social networks to hire their future employees:
you can publish your job offer on certain social networks to reach either a very large readership or, on the contrary, a very specific target;
You can take a more proactive approach and follow the various profiles on the Internet to find the ideal candidate.
In addition, the social network is based on the principle of community. It is therefore possible to be introduced to the person you are interested in by passing through a member of your network who knows them. This form of cooperation thus saves time to contact the most relevant profiles.
Some social networks also allow you to classify your searches according to many criteria (by sector, by company, by gender, etc.). As a recruiter, you will be able to try to get in touch and poach someone “on standby”, already in office, and therefore not necessarily looking for a new job.
By now, you have understood that including social networks in your digital strategy has many advantages. Admittedly, this is a long process which will not immediately bear fruit, but in the medium term you can easily measure the returns.
Social media is a must today. If you do not use them in your communication, you lose opportunities to attract, engage and retain the consumer. Worse yet, you are giving your competitors, who use them, a considerable advantage. Please note, using social media is not just about creating a Facebook page or a Twitter account. You must put in place a complete strategy corresponding to your target and your objectives.
And of course, you still have the option of being accompanied by a digital marketing professional. Digital Gong Technologies supports you in the development of your social media marketing strategy by setting up actions that will allow you to assert your online presence, engage your community with quality content and therefore market your products / services.
So ready to get started? Don’t wait any longer !!!
At Digital Gong, we offer complete digital marketing solutions tailored to your needs and your budget. Our services include: Digital Strategy Consulting, Social Media Marketing, Search Engine Optimization, PPC Marketing and Search Engines, Web Analytics, Email Marketing, Digital Content Creation, Digital Marketing creation and branding strategy.
Since we operate as an extension of our clients business. Just contact us and let’s start business, your online visibility is our priority. We will permit you to generate thousands of leads and convert them to revenue.
So do not hesitate to start today by contacting us online or placing a call on the contacts below. We will discuss how you can earn more leads and turnover with online marketing!
Belle Linda Kouatchet is the Head of the Digital Marketing department at Digital Gong Technologies; a creative digital marketing agency based in Douala. She has put together her skills and knowledge in marketing, sales, communication and mastery of digital technologies to the benefit of the company.
Digital Gong Technologies is made up of a group of passionate technologists, marketing strategists, learners, and creatives, putting out efforts to increase customer satisfaction and retention by intersecting Marketing, Technology, and Design.