Guest homes in Cameroon aren’t very common and trusted yet by the population. It is for this reason that Residence Thérésa solicited Digital Gong Technologies for its expertise in the marketing of businesses online, so that our agency accompanies it in its quest for visibility on social networks.

To achieve the objectives of Residence Thérésa on social media, we:

1. Defined the management strategy of social networks,
2. Defined an editorial calendar for their social networks,
3. Performed their Competitor analysis,
4. Developed their community and engaged with them: 
5. Launched targeted advertising campaigns,
6. Reported on actions taken,

The first step was to analyze the digital situation of Residence Thérésa, to make an evaluation of its direct and indirect competitors.  This allowed us to reveal the opportunities of actions to carry on the social networks, then to define its buyers personas (target client), as well as the objectives to be achieved. Subsequently, we put in place an action plan that would allow us to achieve the predefined objectives.

In order to solidify our customer’s presence on social networks, we implemented a content marketing strategy. We developed this strategy according to the predefined target and produced weekly publications to feed their social networks and engage their community.

In the interest of better highlighting Residence Thérésa and the services it offers, we designed a logo that embodies the image and represents the base of the visual identity of the residence. We used professional photos to showcase the residency’s services on social media with eye-catching visuals designed by our graphics experts.

Thanks to our agency, La Résidence Thérésa now professionally offers its service offering with friendly apartments for tourists and travelers who travel through Yaoundé for business visits or relaxing moments. It got a 60% increase in leads within the first week of activity.