If you’re just starting out and want to know how to increase your Facebook likes and followers, I’ll break down the simple tactics that have worked for our agency (Digital Gong Technologies) and clients in this article.
From Facebook ads to influencer marketing, there are a number of ways to get Facebook followers that will help bring more fans to your Facebook page. Here are ways to increase Facebook likes and Facebook followers:
The easiest way to increase Facebook followers is by inviting people to like your page. Once you create your page, facebook will ask you to invite your friends to like your page, even through whatsapp. Also, when you start creating ads for your product, you’ll see an ‘invite’ button on profiles who liked your ad. You can then invite them to like your page by pressing on the invite button. Typically, you can get a higher number of people that you can invite to like your page by running an engagement advert.
However, you may get blocked by Facebook when you invite several people at once. So you need to pace the number of people you invite at a time. And as you get temporarily blocked, Facebook will still send notifications telling you to invite people. But you won’t be able to invite anyone. Wait a day or two before trying to invite more people. Also keep in mind that it’s better to have a small, targeted audience than to have a big, broad one, as it could limit the effectiveness of your future ads.
You’re not going to increase Facebook likes if you never post on Facebook. And this is where Marketing automation comes in handy. It can help you get more. Facebook followers. How? Well, if you are very busy with running your business, sometimes things like posting on social media skips out of your mind. And posting irregularly won’t help you build a loyal audience to share your content. The more you post on Facebook, the more chances you’ll have of getting more Facebook followers.
Only have 20 minutes a week total for your social media marketing? Use an automation tool to set up a series of posts over the next several days in advance. You can add product pictures to your post with a link to the page, a piece of content you’ve written, or even a funny video or picture you find online (with proper credit, of course). If you know that every Friday at 5pm, for example, you need to schedule posts for the following week, it allows you to spend the following week working on higher impact projects.
You can use marketing automation tools like hubspot, planoly or again, buffer. However, take note that when you plan engaging content to be published automatically, you’ll have to be present to engage with your audience. Keep a content calendar as reminder, to help you towards that
Some of the biggest brands don’t engage with their customers. That gives even the smallest retailer a huge competitive advantage, reason why social media is a great place to market your business, as every brand is on the same ground level.
Engaging with your community isn’t only about customer service like responding to questions about delivery times and where you are located. It’s also about building relationships. And there’s no better way to do that than to be a bit playful or respond in a way where the customer feels like they’re chatting with their buddies. MTN Cameroon is a great example of a brand on Facebook that regularly engages with customers.
Their comments are almost always ghetto style which makes you want to engage with the brand. By engaging with your followers, their friends might end up following you as a result. Besides engaging with people commenting on your Facebook business page, you can join relevant Facebook groups and contribute to the discussions around interesting topics.
“Hashtag” isn’t limited to Twitter or Instagram, you can also increase followers on Facebook by using hashtags in your Facebook posts. When it comes to hashtags, there are two key approaches. You can either use an existing hashtag like #fashion for a fashion post, or you can create one that models your business. Hashtags, whether existing or tailor made, helps you reach new audiences with your post – an audience that could potentially become Facebook followers.
After a product has been delivered to your customer, send an email (if they accepted marketing) and ask them to tag you when they post their photos. People often share their products on social media and getting tagged by customers can help you get more Facebook followers… and more sales. The audience pull will be smaller, but this word of mouth marketing is more impactful since it’s authentic.
If you’re trying to determine how to get Facebook likes, you might want to make sure your content stands out in feeds. There are 1,500 average number of posts that are eligible to appear in a Facebook user’s feed each day. For yours to be attention grabbing, its got to be creative. Now, you’ll also need to have an audience following you already for this to work. The high shares on your posts helps you get Facebook followers because of its increased visibility.
Some of the most viral videos have been Facebook Live videos. If you’re selling a niche product or service, your Facebook Live might be more about general niche tips. If you’ve just added new items to your store and have ordered samples, you can showcase a first look at the products on Facebook Live. You can increase Facebook followers by telling your customers and followers that you do a livestream every Sunday at 4 pm, for example. All Facebook Live videos get shown on the Facebook Live Map, so the more viewers on your livestream the higher you’ll show up on the feed. Thus, potentially increasing Facebook likes.
If you want to know how to get free Facebook followers, the secret sometimes lies in partnerships. The best influencers you can partner with mustn’t really be influencers at all. In fact, most popular pages on facebook are just niche fan pages. You know, those pages for a niche that just share cool products or cool articles about a niche. They’re all over Facebook. They usually amass really big audiences. And they’re usually cheaper than an influencer. That strategy works well if you’re on a super tight budget. But if you want to partner with an actual influencer, you can find influencers in your niche as well.
The easiest way to do that is to look up “[niche] blogger” in Google. You might look up fashion bloggers, for example and reach out to them to find out their rates. If they’re up for collaborating, you’ll send them a sample product for them to model. When they share the post on Facebook, ask them to tag your Facebook page in the post. That way people who are interested in your product will be more likely to follow you.
Okay, in this last point, we have derived away from the free ways to get ‘likes’, as Facebook ads are paid. But if you’re truly trying to figure out how to get Facebook followers, the most obvious solution is Facebook ads. You can run Engagement ads or conversion ads, which will help you increase the visibility of your brand on Facebook.
Although, to be frank, any ad you create on Facebook will likely also create an increase in followers. If Facebook users like the ad content, they’ll likely engage with the post and potentially like or follow your Facebook page. So, if your main goal is to get store sales, you can run a conversion ad and still increase Facebook likes to your page.
We just ran down 9 ways you can use to increase your facebook followers. A greater number of followers means greater responsibility as thousands, instead of only hundreds as before now look up to you. So you got to be more creative to secure their loyalty. And here’s 6 tips for you to manage your social media community effectively.
Need some help with your community management? reach out to us at Digital Gong Technologies. we’d love to help
At Digital Gong, we offer complete digital marketing solutions tailored to your needs and your budget. Our services include: Digital Strategy Consulting, Social Media Marketing, Search Engine Optimization, PPC Marketing and Search Engines, Web Analytics, Email Marketing, Digital Content Creation, Digital Marketing creation and branding strategy.
Since we operate as an extension of our clients business. Just contact us and let’s start business, your online visibility is our priority. We will permit you to generate thousands of leads and convert them to revenue.
So do not hesitate to start today by contacting us online or placing a call on the contacts below. We will discuss how you can earn more leads and turnover with online marketing!
Tadbet Averra is the Public Relations Officer and Content Manager at digital Gong Technologies, a branding, strategic and creative digital marketing agency in Douala, Cameroon. She’s provided content marketing and strategy advice for the agency and its clients. She also holds a Bsc degree in Journalism and Mass communication.
Digital Gong Technologies is made up of a group of passionate technologists, marketing strategists, learners, and creatives, putting out efforts to increase customer satisfaction and retention by intersecting Marketing, Technology, and Design.