Top 5 reasons you should be advertising on Facebook
Facebookhas long been hailed as the king of the social media platforms. Facebook’s staggering 2.41-billion active monthly user count takes the cake. With so many users actively sharing, posting, liking, and commenting, Facebook is a popular place to advertise online. Below are some five main reasons why you must carry out your advertisement on Facebook;
Facebook ads are affordable
It is very easy to do advertisements on Facebook at a very cheap price and almost for free. You set your budget from the start, and Facebook stops showing your ad when you hit this amount. The higher your budget, the more users you will reach.
Your audience is on Facebook
Not only do the people you want to target have accounts on Facebook, they spend an average of 40 minutes per day on the platform. More than 2 billion users have an account and 1.55 billion access the platform every month.
Facebook offers retargeting
Yet another way to reach the right users is through retargeting. This enables you to target users who previously visited your website, used your mobile app, or gave you their email address. As they are already familiar with your business, they are more likely to download premium content, start a free trial, or make a purchase.
Facebook offers video ads
Video ads work more than any other ads on social media. You have probably noticed that the majority of posts on your Facebook newsfeed are videos. This is because most users prefer watching videos to reading content. Facebook allows you to create video ads to grab more attention.
Facebook Offers Spending Limits
Facebook is a company that offers a spending limit option on paid ads to minimize overspending. When selecting automated payment, business users can choose to cap spending at certain intervals.
Advertising on Facebook is an essential way to expand your reach on the social platform. In addition, Facebook ads play a role in your overall digital marketing by increasing awareness for your brand and sometimes even converting active users into customers. If you have any troubles growing your audience on Facebook, you can always reach out to us. We’d love to help you.
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ABOUT THE AUTHOR:
MINDAH Sandra Nfuah
Mindah Sandra Nfuah is an animal scientist who is currently a master student in UB Studying fisheries and aquatic sciences. She is a YALI participant, RLC Corhot 12 who focuses more on entrepreneurship. Mindah enjoys reading/writing, tourism/traveling and playing handball
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