Having a digital marketing strategy in 2020 is essential for the digital transition of your business.
Firstly, it demonstrates that you have a clear vision of your company’s positioning in its market. It also indicates how you are managing your digital transition.
In short, having a digital marketing strategy has a positive effect on your company’s sales.
What is a digital marketing strategy?
Because the number of internet users is constantly increasing, a digital marketing strategy is essential for your organisation.
A digital strategy helps you to develop tactics to increase your sales and awareness. It improves your online presence by generating more traffic to your website. By creating original content for your brand, you increase your presence on social media. Moreover, it stimulates the creative thinking of your organization and also allows interaction between your company and your customers. In this way you build a relationship of trust with your customers.
Why should you establish a digital marketing strategy for your company?
Here are some reasons why you need a digital marketing strategy in 2020
- You’re going in all directions (you don’t have clear objectives)
We find that companies that don’t have a digital strategy (and many of them don’t) don’t have clear strategic objectives for what they want to achieve with digital marketing and how to win new customers and/or build closer relationships with existing customers. If you don’t have objectives, you probably don’t put enough resources into your online actions and you certainly don’t evaluate, through analysis, whether you are able to achieve those objectives.
- You don’t understand your online market
Customer demand for your online products/services may be underestimated if you haven’t done your research. Perhaps more importantly, you may not understand your online marketplace. The dynamics are completely different from traditional channels with very different profiles, behaviors, interests, competitors. The options for communication actions are also very different as well.
- Your competitors will gain market share
If you don’t devote enough resources to digital marketing or if you use a digital approach without a clear strategy, your competitors will come and take all existing market share and leave you with nothing. Today’s competition doesn’t necessarily come from the industry.
Your value proposition is not exciting enough
A clearly defined value proposition will help you differentiate your online products/services by encouraging existing and new customers to quickly engage with your business and stay loyal.
- You have a broader and more targeted audience
Thanks to digital marketing, the audience you want to reach has no boundaries. You have access to an audience from all over the world and you choose the platform you want to use to promote your business.
Moreover, with the means of communication that are at your service on the Internet, you have the possibility to target your customers according to their gender, geographical location, interests, behaviours and many other criteria. You therefore have access to a multitude of people around the world to target a very specific population.
- You don’t know your customers online
Thanks to the communication tools at your disposal, you have the opportunity to get to know your audience, even before they become customers. You can even ask your audience directly for their opinion and adapt your products to communicate your solutions, your proposal and your communication strategy based on their responses.
- You don’t do optimization
All companies that have a website have traffic metrics in place, but many managers do not ensure that their teams do and/or have the time or skills to review, analyze and act on these metrics. Once your strategy has given you a good foundation on how to solve these issues, then you are free to move forward on continuous improvement in key areas such as SEO, site user experience, email and social media marketing.
- You immediately measure your results
Can’t you assess what you can improve?
Digital marketing, unlike traditional means, allows you to determine very precisely how many people have seen your ad, what percentage of consumers have bought your product or service after seeing it.
Digital marketing will allow you to moderate and modify your strategy based on the results.
- You get a better return
Since you have the opportunity to promote your activity only to people who would be likely to be interested based on interests or other criteria, you reasonably increase the return on your advertisements. Compared to traditional methods where again, you don’t have the opportunity to target the audience you are addressing, digital marketing provides you with very powerful tools that will allow you to promote your business, while saving you money at the same time.
- You evolve with technology
Today’s world is constantly changing. It happens on the Internet, no advertising on radio or television or on billboards.
By engaging in digital marketing, you know that you can evolve your communication strategy in line with the changes in tomorrow’s society. So if you want to make your business known in 2020, you need to ask yourself the question: where do I start?
First of all you need to understand who you are talking to and what your proposal is, think carefully about these two points, as they are the basis of your communication strategy. What is your product? What is your added value for your client? Who are you addressing? What is the age range? Their geographical area? What problems may they have encountered?
We’ve just given you 10 reasons to have a digital marketing strategy in 2020.
You will be able to propel your business to the top and you will no longer be able to do without digital marketing, one of the important methods in marketing, in order to expand your customer base in Cameroon but also abroad.
Do you have the opportunity to progress with your digital marketing?
Do not hesitate to contact us.