A Social Media Manager is a high-level specialist responsible for managing a brand’s image on social networks. He is responsible for evaluating the presence of the brand on social media, developing its visibility to the maximum and ensuring that the brand is well perceived by the users of these social network’s potential customers, or influencers by their ability to relay brand messages. In Cameroon, the job of a social media manager is very new and few are the companies who realise the importance of Social media for their businesses, or engaging into digital marketing in general.
The social media manager defines the company’s strategy on social media and supports the implementation of this strategy. Depending on the company’s field of activity, its activity can be more or less oriented on the communication side or more on the concept of customer support. He is often considered to be the guarantor of the company’s reputation on social networks, although many elements external to social media management can affect it.
The job of Social Media Manager is a natural evolution of that of Community Manager. In fact, the Social Media Manager is a decision maker, responsible for the brand’s digital communication. This is how most businesses in Cameroon define the missions of a social media manager:
Monitoring of indicators
The Social Media Manager is an expert in the world of digital marketing. They combine the skills of a marketer capable of analyzing and creating (s/he therefore knows webmarketing, content creation, advertising, affiliation, display, customer relation management (CRM), data, etc.), with those of an excellent communicator (influence, institutional, product, crisis, etc.), but also that of a technician capable of understanding the various technological tools and their evolution.
The other appellations of the job of a Social media Manager
Multiple names are often given to people who exercise in this profession, namely:
Now, you now know almost everything about the job of a social media manager. Do you want to practice in this profession but have no idea on how to start with it? contact Digital Gong Technologies now, we are a web marketing agency located in Douala, and we will be happy to give you an almost free consultation 🙂 . If you have any further questions on this subject, ask it away in the comment section below and we will humbly answer you. Before you go, make sure to use the information here strategically whenever you are applying for a job as a social media manager. It will give the employer some assurance that you know your job and consequently the role you are applying for.
See you soon for other articles in and around digital marketing in Cameroon.
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Belle Linda Kouatchet is the Head of the Digital Marketing department at Digital Gong Technologies; a creative digital marketing agency based in Douala. She has put together her skills and knowledge in marketing, sales, communication and mastery of digital technologies to the benefit of the company.
Digital Gong Technologies is made up of a group of passionate technologists, marketing strategists, learners, and creatives, putting out efforts to increase customer satisfaction and retention by intersecting Marketing, Technology, and Design.