If you can’t have an insightful report of your business, how can you make decisions and take your business to the next level Going online means you have a good digital strategy, that is, you understand how to convert your business objectives into measurable metrics and dimensions with the help of web analytics.
Many companies have websites that are well designed, SEOed, they even have a strong brand awareness on social media. They launch great marketing campaigns both on traditional print, broadcast advertising or digital marketing campaigns but still turn to ask the following questions:
Web analytics experts at digital gong technologies use a combination of tools like Google Analytics and Adobe Analytics to answer the aforementioned questions. At digital Gong we do not only deliver digital marketing campaigns that are converting, we go beyond the clicks and work with our clients to understand the impact of every interaction on their business KPIs
Given that buying and selling is not part of your business, then maybe you can do away with e-commerce tracking in Google analytics, or purchase events in Adobe. But this doesn’t mean that there are no other options to track your non e-commerce related metrics. Some of the most important non e-commerce metrics are Subscriptions, Downloads, Search terms, Forms, Video Content, Design, and Engagement.
At Digital Gong, we place special emphasis on Google Analytics reporting. It is, therefore, a requirement for each of our project managers and consultants to pass the Google Analytics Individual Qualification exam. This is a taxing exam, all the same, it gives our team to the tools to deeply Analyse website traffic. Google Analytics gives us the ability to get deep into the fine details of your website. We answer any question about how visitors are interacting with your site online.
Google AdWords Fundamentals Certifications are also indispensable for our project managers and consultants. Also, each project manager must undergo a rigorous search engine optimisation and social media marketing training program conducted by our digital marketing certified experts. Investing in our people is our core belief because it gives them the tools they need to help our clients succeed.