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Children Home International: Digital Marketing Strategy and Graphic Design

Creative and Web Design, digital Strategy Consulting

Service for Prodigy’s blog by Digital Gong

WHO?

Children Home International is an NGO based in Yaounde, Cameroon. It aims to rescue and rehabilitate children who are in need of care and protection and any child who is out of school in the urban and rural Areas. It works for a world in which every child can live their potential and contribute positively to the development of their community. The NGO is committed to supporting children to overcome their challenges and have a better future. 

Goal

Children Home International was looking to increase its online presence specifically to get  their activity known world wide. It was hoping to create a website that will appear higher on search engines. The goal was to increase the website’s traffic, in the pursuit of sensitizing and garnering more sympathisers for their activities.

Services Rendered

Children's Home International

Logo design

With our team of creative and professional graphic designers, Digital Gong worked to give our client a distinctive brand identity.  Our logo aimed to have a lasting positive impression on the potential customers. To this we designed a unique piece that incorporates a design concept and colors in a special way to satisfy Children’s home International.

SEO for Children Home International

Seo Audit

Digital Gong conducted an SEO audit, to diagnose any problems or areas of weakness on Children’s home international website. The results provided a detailed analysis of what could be improved to enhance the site for enriched performance. With many benefits including regular monitoring, being able to respond to sudden dips in traffic, and assessing our digital strategy, the SEO audit was very crucial. 

Digital Marketing for Children Home International

Digital Marketing Strategy

Children Home International necessitated a digital strategy that will guide their actions to enable them to reach their goals effectively. Digital Gong drew up a strategy to answer to the NGO’s objectives. Our team conducted their market research, audience persona, competitor analysis, and everything indispensable to come up with the digital marketing strategy. 

bantu Voices logo design

Audit SEO

Il est important d’effectuer un audit SEO pour identifier les forces, les faiblesses et les potentiels d’un site Web. Il s’agit d’un aspect important d’un site Web en matière de marketing numérique. Digital Gong Technologies a donc proposé d’effectuer une analyse SEO pour  Prodigy’s Blog. Cet audit a évalué et continue d’évaluer les performances des activités sur et hors page, identifie les problèmes techniques du site, analyse les backlinks, analyse la densité des mots clés et tout ce qu’un audit SEO doit effectuer pour réussir à long terme.

1.00% CTR

22% Less CPA

303% ROI

Résultats Prodigy's Blog

Bien que le processus soit toujours en cours, le blog de Prodigy a augmenté son classement Google dans les 4 premiers mois de la conception de son site Web et de son audit de référencement. L’optimisation des moteurs de recherche pour le site Web a fourni une excellente réactivité, convivialité et a augmenté la notoriété de sa marque à plus de 60%.

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