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Importance of graphic design in digital marketing

The importance of graphic design in digital marketing

Graphic design has a big role to play in today’s modern competitive business environment. Businesses need the services of graphic designers to create impressive marketing materials. Without expressive visuals, the transmitted messages will more likely receive radio silence from the target audiences. And that is what all marketers beg to avoid. The importance of Graphic Design in Digital Marketing can really not be ignored. Each and every product/service being promoted via Digital Marketing incorporates the concept of ‘relevant visual elements’ to appease the target audience. 

Before diving into the importance of graphic design in digital marketing, let’s help you understand better what  graphic design is, explain basic concepts like a graphic charter, tools used for graphic design and elements of graphic design. The read isn’t long we promise. 

What is graphic design?

Graphic design is  the craft of creating visual content to communicate messages. It is a creative process, involving a client and a designer in order to convey a specific message or messages to a target audience. 

In Cameroon like every other part of the world, Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They do this by applying visual hierarchy, page layout techniques, typography and pictures to meet users’ specific needs. 

The term “graphic design” thus refers to professional services that focus on visual communication and presentation. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. 

The intend of every graphic design is to communicate effectively with the client’s target audience. This client could be a company, organisation, church, school, individual and the list continues. 

What is a graphic charter?

Victoria-agency.be qualifies a  graphic charter as the ‘ten commandants’ of a visual identity, explaining how and under which conditions a logo and visual elements can be used.  One of the fundamental steps in the growth of a business is the development of a strong visual identity that is constant through all the activities of each department.

A detailed graphic charter allows you to develop consistency in all your visual communications. The visual identity’s rules and explanations for their choices  has to be laid out in a document that can be accessed by everyone within the company when creating various forms of communication.  This document generally includes three main elements: the logo, the fonts, and the colors used in different forms of communication. 

What are the elements of Graphic Design?

Graphic designers can use image-based designs involving photos, illustrations, logos and symbols, type-based designs, or a combination of both techniques.  The elements combined to create graphic designs are: Lines, Shapes, Colour, Type and texture. If you want to learn more about these different elements, visit treefrog.ca 

What are the tools of Graphic Design? 

 Designers employ a variety of methods to combine art and technology to communicate a particular message and create an impressive visual. Before designers dig into their tool kit to conceive their graphics, the first tool they use is their creative and analytical thinking and keen observation. Designers are simply creative artists. The physical tools they use include: 

Software:Procreate, Myfonts.com, Clip Studio Paint, Ron’s Brushes

Adobe Creative Cloud tools: Adobe Photoshop, Adobe Illustrator, Astute Phantasm for Adobe Illustrator

Hardware: Macbook Pro with touch bar and touch ID, iPad Pro + Apple Pencil

Wacom tools: Wacom Bamboo Tip Stylus, Wacom Bamboo Slate, Wacom Cintiq, Wacom Intuos Pen & Touch, Wacom Intuos Art

Now, why exactly is graphic design important?


  1. Stand out from competitors. 

Your Graphic design builds your own identity. It establishes your own distinguished tone, style, and identity among competitors. Having a unique visual style of communicating creates a sense of familiarity in your customers and potential clients as they identify easily with you. 

These visuals are simpler to recall or retain in people’s memory so when they see it, they will be able to identify and distinguish you from the crowd before the brand name does so.  The faccility with which you can recognise a brand like MTN, ORANGE, or NEXTEL miles away for instance, is just how effective a good graphic helps brands to stand out.

2. Design speaks louder, clearer and better than words. 

The phrase “A picture is worth a thousand words” proverb might have become so cliché in the eyes of many, but in reality, it is still true. Most of the times it is difficult to convey complex messages with words, and a visual seems to be the most appropriate option. People are more predisposed to understand a message when it is presented through visuals. As per the stats, visuals receive 94 percent more engagement than any usual content. 

3. Sales Enhancements

Marketing-focused graphic design helps consumers understand what you are offering. It can make consumers pause during a busy day to take a further read on your message. Graphic design adequately fulfills the 1st step in the role of advertising,  usually termed AIDA (I.e Attention, Interest, Desire and Action). Graphic design captures the audience’s attention, then words can do the rest. Your visual can help viewers take interest in your ad, remember and really want your product. It encourages consumers to take the next step in the sales process, which is to BUY.

 4. Maintains Customer Trust

Graphic can build customer trust in your brand and can also mar it. Visual communication means a great deal of a thing in our era. A poor interactive design will destroy to ashes your brand’s identity- when it is habitually not readable nor understandable. As people respond quickly to a rich creative illustration, you should use every opportunity to develop consumer trust and confidence. Poor interface design can develop a rather unfavorable image of your business or company. A good design is key in maintaining customer trust. It shouldn’t be taken for granted.

 On a Concluding Note

Graphic design is the mainstay support of any communication. You should utilize your graphic design in the best way possible as this will promote the company’s vision and objective,  establish brand recognition, maintain customer trust and boost sales. 

Do you need  a designer to fulfill all of the above for your business or activity? If yes, feel free to Contact us. We would love to hear from you.

We Can Help

Digital Gong Technologies helps companies enter the digital age and increase their revenues by leveraging some of the best digital strategies and solutions from our team of highly qualified technologists and marketers. We understand the challenges that Cameroonian companies face when it comes to using digital technology and propose solutions to improve initiatives such as data analysis, SEO, social media, PPC, marketing automation and more. Web design. Whether you’re struggling to solve today or prefer to increase your capabilities over time, Digital Gong can collect, cleanse and enrich customer prospect and life cycle data for your business and do it on your own. pace.

To learn more about how Digital Gong Technologies can help you maximize and improve your digital visibility and revenue impact through an effective and proven digital strategy, get a demonstration today.

Digital Gong is a digital marketing agency.

At Digital Gong, we offer complete digital marketing solutions tailored to your needs and your budget. Our services include: Digital Strategy Consulting, Social Media Marketing, Search Engine Optimization, PPC Marketing and Search Engines, Web Analytics, Email Marketing, Digital Content Creation, Digital Marketing creation and branding strategy.

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So do not hesitate to start today by contacting us online or placing  a call on the contacts below. We will discuss how you can earn more leads and turnover with online marketing!



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Digital Gong Technologies is made up of a group of passionate technologists, marketing strategists, learners, and creatives, putting out efforts to increase customer satisfaction and retention by intersecting Marketing, Technology, and Design.

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