Are you running your business on social media and are wondering how to identify the right audience so you can market to them effectively? Then this article is written for you. Below I will detail the most effective ways to reach your target audience. Social media is highly effective for business strategies because there are so many people who are using it.
Christopher Newman, a professor of marketing, says “Too often marketers create a campaign first, and then try to identify a target market they hope will be receptive to it”. This sounds familiar doesn’t it. Most of us have been trapped in this mode of operation, but it doesn’t work this way. Most important is to find out who your social media target audience is and reach there to market to them.
To be able to pull in consumers, there is a need to find out who they are and go where they are.
Below are 6 tips to help in reaching the desired goal –
Identify the existing customers
The most important first step in figuring out who desires to buy a product or service is to identify the existing customers. Understanding and defining characteristics of the existing customer base can help in reaching more people who can fit the same mold.
Seeking answers to the following questions can help to reach the right audience:
What are the age groups that you are trying to reach?
What’s their average income?
What are their common values?
What is their common interest?
Questions like this will help you picture your ideal customer. Also, create questionnaires with your client to get more factual information than just plain assumptions.
Survey Your Customers
As mentioned above, to identify your target audience you need to understand them and this can only be done by asking them questions. To get the full information, it’s necessary to ask people the right questions. Surveys are a big component of content marketing best practices. It is a good idea to survey your real customers and find out which social networks they prefer. As a part of your survey, ask your current customers the following questions:
What is your favorite social media site?
What websites do you visit for information on _______ (for example, remodeling ideas, pricing strategies or whatever is appropriate for your business)?
Do you regularly read blogs? (please, name them)
What people do you follow on social media?
Use free Google Forms to collect your answers or TypeForm
Determine the Target Audience Size
Once you have a good sense of what your audience looks like, you can use Facebook Ads Manager to estimate the size of your audience.
For example, when establishing your audience criteria on Facebook ads manager in order to reach women in Bamenda who are interested in farming, and you find out that 42,000 people on Facebook match that audience, this is good business information. Because if your audience is too small, you may need to change your offering to expand your audience. On the flip side, if your audience is too large, you might want to target a narrower niche to start.
Of course, not everyone is on Facebook. According to recent research, almost 14% of Cameroonians are on Facebook. That number may be more (or less) depending on where your audience lives, their age, gender and household income, but it’s a good starting point.
Social Media Audit
Here, you’ve got to peep on two or three of your competitors’ social media pages to see how well they engage with their customers in comparison to yours. You can even pick non-competing brands for inspiration and aspiration. Compare content, engagement, frequency, audience size, visuals, video use, tone, and customer service messaging. Most important is the response rate. But remember to audit to find inspiration and not to copy their exact strategy.
Guest blogging is also one efficient way of finding your ideal customers. Not only does it expose your business to a target market but it is equally beneficial for SEO and Social media.
When you guest blog, you get immediate access to an existing audience. The blog owner gets your valuable content, while you establish your expertise to their audience. If you’ve done your homework, this is also your audience.
Although this practice is greatly undervalued in Cameroon, your business can start off by tapping the huge potential guest blogging offers. Identify blogs that talk to your target audience and send guest blogging requests. To get the most of your guest blogging opportunity, try to drive people back to your website or squeeze page for additional, value-added content that’s related to the original post.
Find Your Target Audience in Facebook Groups
From nutrition to electronics, Facebook has many and diverse groups for specific purposes. One of those may be the hub for your target audiences. If you’re using Facebook as an individual and you want to find your audience online, use Facebook’s search bar to find groups that match your ideal customer’s interests. If you’re providing social media marketing services for multiple clients, find a way to segment those audiences properly so there’s no confusion.
Social media helps businesses engage with their audiences on a personal level. However, not everyone on Facebook is your target audience. So it is essential to research who your target audience is (if you haven’t already), identify what they like and where they spend their time.
This article has provided you with the different steps you can use to find your target audience. We hope you put them into good use. Is there any other technique you know of? Share with us in the comments box below.
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ABOUT THE AUTHOR:
Tadbet Averra is the Public Relations Officer and Content Manager at digital Gong Technologies, a branding, strategic and creative digital marketing agency in Douala, Cameroon. She’s provided content marketing and strategy advice for the agency and its clients. She also holds a Bsc degree in Journalism and Mass communication.
Tout le monde se connecte en ligne, de même que les marques afin d’atteindre et d’interagir avec leurs clients. Nous connaissons la stratégie numérique qui fonctionnera pour votre marque. Nous associons technologie, marketing et design pour vous offrir un package complet de marketing numérique.
Digital Gong Technologies is made up of a group of passionate technologists, marketing strategists, learners, and creatives, putting out efforts to increase customer satisfaction and retention by intersecting Marketing, Technology, and Design.