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Digital Marketing Courses Digital Gong

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Marketing In Digital World

In his course, we examines how digital tools, such as the Internet, smartphones, computers and related technologies, are revolutionizing the world of marketing by changing the roles and practices of both companies and consumers. Marketing in a Digital World is going to teach you the basics  of translating your conventional marketing objectives to  the SMART digital objectives.

 In this course you are going to carry out a capstone project that will help prepare you to the  new role as a digital marketer. To execute this project, you’ll choose either a B2B or B2C product or service to market—this can be your own company, or a “Sandbox” product that Digital Gong Technologies provides. You’ll develop a summary of  the business model of the company, develop the marketing objective, and come out with a target persona.

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Content Strategy

“The internet being the technology is a massive marketing engine, with fuel as content” A car without fuel is useless same as internet without content is useless. This analogy  is just to let you see how Content is at the core of all marketing activity. In this course you learn:

  • Why content is (still) pivotal
  • how to Plan your content marketing
  • how to develop content that works well for your target audience(Developing content for different customer segments)
  • Content and SEO: the power of ‘in-bound marketing’
  • Examples of successful content strategies
  •  how to measure its impact your content with marketing analytics.

 In this course you are going to carry out a capstone project that will help prepare you to the  new role as a digital marketer. To execute this project, you’ll choose either a B2B or B2C product or service to run their  content marketing campaign—this can be your own company(or personal blog), or a “Sandbox” product that Digital Gong Technologies provides. You’ll develop the content strategy, content plan, do SEO keyword search and finally write for social media or blog post for the selected brand

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Social Media Marketing

Social media is an effective channel for marketers. This course will help you shape the conversation around your business, build brand and loyalty, and attract new customers and partners. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, boost your SEO efforts, and attract buyers. In other words, social media is the ultimate way to do inbound marketing. Join Digital Gong technologies and invest in your business’  and your career growth by learning: 

  • The rise of social
  • Build an effective social media strategy
  • Create effective content for each Social media platform
  • Social media community management(set up social listening and moderation)
  • Key players: Facebook, Instagram, LinkedIn, YouTube, Twitter
  • Successes and pitfalls of social media
  • Excel in digital advertising
  • Social media analytics(measure ROI)

The hand-on project for this course will help prepare you to the  new role as a digital marketer(Social media specialist in cameroon). To execute this project, you’ll choose either a B2B or B2C product or service to run their  social marketing campaign—this can be your own company, or a “Sandbox” product that Digital Gong Technologies provides. You’ll develop the social media strategy, content plan, 3 months community management and finally analyze and report the performance of the campaign.

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Social Media Advertising

Cutting through the noise in social media can be very tough, and often, marketers must use paid social media marketing strategies to amplify their messages. Both business to consumer and business to business brands are progressively using paid social to help them reach their target audience so as to achieve their business and marketing objectives.  In this course, you learn about the opportunities for targeted advertising in social media and how to carry out advertising campaigns that resonate with your audience. What you will learn: 

  • Understand the difference between organic and paid social
  • Show the role each platform plays and how it fits into the paid social landscape
  • Planning Paid Campaigns
  • Build a social media audience across social media platforms
  • Identify which formats of creative should be used for advertising objectives
  • Set up a social media advertising campaign that is inline with industry best practice
  • Measuring campaign effectiveness

In this hand-on project, you will be analyzing a Facebook ad campaign. Digital Gong will provide you with the marketing objective, ad campaign, ad set, and ad performance data for the campaign evaluation. You are going to  analyze this data set to evaluate KPIs and make suggestions on how future campaigns could be improved.

 

Search Engine Optimization (SEO)

Search engines are an essential part of your online experience. Search engines are responsible for driving around 70% of all internet traffic, making SEO a vital component of any digital marketing strategy. Our courses cover all aspects of organic search including technical SEO, content creation and YouTube optimisation. You will Learn how to optimize your search engine presence through on-site and off-site activities, such as:

  • Keyword research strategy
  • Why must Cameroonian business do not rank on search engines
  • SEO content strategy
  • Evaluate and improve your website’s SEO
  • Optimize your website UX and design
  • link-building campaign.
  • Build backlinks to your website at scale to boost your website’s visibility on the search engines
  • Learn and leverage the tactics Digital Gong technologies use to rank number on the first page of  Google in cameroon

In this project, you’ll audit a Digital Gong website or your company’s website and recommend actions to optimize its ranking in  major search engines. You’ll recommend a target keyword list, evaluate the design and the UX of the site, Competitive analysis and recommend improvements.

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Search Engine Marketing with Google Ads

Optimizing visibility in search engine results is a critical part of digital marketing strategy. Boosting findability through Search Engine Marketing (SEM) is an effective tactic of getting to your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using Google Ads.

By earning the Google Search Ads course, you will be able to:

  • Convert your vision for online marketing into a coherent digital marketing strategy 
  • Understand Smart Bidding and Audience Solutions
  • Develop a Google Search strategy from your overall marketing objective
  • Develop a plan to increase leads, sales or web traffic using Google Search
  • Create a plan to reach new and existing customers with Google Search Audiences 
  • Make sure your Search marketing plan is aligned with your digital marketing budget
  • Campaign rate optimization
  • Marketing analytics and reporting

In this project, you will run google search Ad Campaign and evaluate its  performance . We are going to give  you  the campaign’s marketing objective, as well as performance data at the campaign, ad group, ad, and keyword level. You will make use this data to assess how well the campaign performed, and make recommendations for how a  campaign might be enhanced.

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Display Advertising Using Google Ads

Display advertising is an essential marketing tool, reinforce by new platforms like mobile, new video opportunities, and enhanced targeting and proliferation of blogs. Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. In this course, you learn how display advertising works, how it is bought and sold, and how to set up a display advertising campaign using Google Ads.

By earning the Google Search Ads course, you will be able to:

  • Translate a vision for online marketing into a coherent digital marketing strategy
  • Understand Smart Bidding and Audience Solutions
  • Display ad creatives
  • Develop a Google Display strategy from your overall marketing objective
  • Develop a plan to increase awareness, consideration, action and retention using Google Display
  • Come up with a plan to reach new and existing customers with Google Display Audiences
  • Make sure your Display marketing plan is in alignment with digital marketing budget
  • Campaign rate optimization
  • Marketing analytics and reporting

In this project, you’ll run a google display campaign and evaluate the results of  the campaign and create a presentation for management. Your summarized report will include the targeting strategy, creatives used, the results of the campaign, and recommendations on how to improve the campaign.

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Email Marketing Course

Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. At the end of this course, apply what you’ve learned with the email marketing tools that come free in your account.

What you’ll learn:

  • Master the fundamentals of email marketing
  • Name the six email marketing platforms and describe their different characteristics.
  • Apply what you learn with top  free email marketing tool
  • Analyze the different types of data retrieved from email to create targeted campaigns.
  • Use segmentation to offer promotions based on location or behavior patterns.
  • Review data collected during A/B testing to maximize engagement.
  • Apply effective strategies to create a welcoming, attention-grabbing subject line.
  • Explain the difference between hard and soft bounces.
  • Integrate social media by adding quick access buttons to emails.
  • List the three email components that spam filters inspect.

In this project, you’ll plan and prepare an email marketing campaign for a business to Consumer or business to business product for your own company, or the ‘Sandbox’ product Digital Gong provides. You’ll write an e-mail, and evaluate the results of an email campaign, and you’ll recommend ways to optimize the campaign.

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Measure and Optimize with Google Analytics

Actions online can be tracked, same as the effect of your digital marketing efforts. Web analytics is an essential part of any online business who intends to make their marketing and business efforts more efficient. Analytical tools play a key role in helping you check and improve the performance of your website. A website can be anything from a simple  lead generation tool for any business to a gigantic e-commerce portal, it is important for both to check the authenticity and performance of the website as part of  your marketing activities. Website measurement has become an integral part of today’s business world. In this Course Digital Gong Technologies is going to make sure you master the following:

  • Introducing Google Analytics(Create account, implement tracking code, and set up data filters)
  • The Google Analytics Interface
  • Basic Reports
  • Basic Campaign and Conversion Tracking
  • Google Analytics to evaluate your audience
  • measure the success of your acquisition and engagement efforts
  • evaluate your user’s conversions to your goals
  • How to use insights to plan and optimize your marketing budgets.

Now it’s time to show off all of your hard work! For your final project, you will come up with a marketing strategy and highlight your project work throughout the course in a presentable and comprehensive portfolio.

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