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In his course, we examines how digital tools, such as the Internet, smartphones, computers and related technologies, are revolutionizing the world of marketing by changing the roles and practices of both companies and consumers. Marketing in a Digital World is going to teach you the basics of translating your conventional marketing objectives to the SMART digital objectives.
In this course you are going to carry out a capstone project that will help prepare you to the new role as a digital marketer. To execute this project, you’ll choose either a B2B or B2C product or service to market—this can be your own company, or a “Sandbox” product that Digital Gong Technologies provides. You’ll develop a summary of the business model of the company, develop the marketing objective, and come out with a target persona.
“The internet being the technology is a massive marketing engine, with fuel as content” A car without fuel is useless same as internet without content is useless. This analogy is just to let you see how Content is at the core of all marketing activity. In this course you learn:
In this course you are going to carry out a capstone project that will help prepare you to the new role as a digital marketer. To execute this project, you’ll choose either a B2B or B2C product or service to run their content marketing campaign—this can be your own company(or personal blog), or a “Sandbox” product that Digital Gong Technologies provides. You’ll develop the content strategy, content plan, do SEO keyword search and finally write for social media or blog post for the selected brand
Social media is an effective channel for marketers. This course will help you shape the conversation around your business, build brand and loyalty, and attract new customers and partners. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, boost your SEO efforts, and attract buyers. In other words, social media is the ultimate way to do inbound marketing. Join Digital Gong technologies and invest in your business’ and your career growth by learning:
The hand-on project for this course will help prepare you to the new role as a digital marketer(Social media specialist in cameroon). To execute this project, you’ll choose either a B2B or B2C product or service to run their social marketing campaign—this can be your own company, or a “Sandbox” product that Digital Gong Technologies provides. You’ll develop the social media strategy, content plan, 3 months community management and finally analyze and report the performance of the campaign.
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Cutting through the noise in social media can be very tough, and often, marketers must use paid social media marketing strategies to amplify their messages. Both business to consumer and business to business brands are progressively using paid social to help them reach their target audience so as to achieve their business and marketing objectives. In this course, you learn about the opportunities for targeted advertising in social media and how to carry out advertising campaigns that resonate with your audience. What you will learn:
In this hand-on project, you will be analyzing a Facebook ad campaign. Digital Gong will provide you with the marketing objective, ad campaign, ad set, and ad performance data for the campaign evaluation. You are going to analyze this data set to evaluate KPIs and make suggestions on how future campaigns could be improved.
Search engines are an essential part of your online experience. Search engines are responsible for driving around 70% of all internet traffic, making SEO a vital component of any digital marketing strategy. Our courses cover all aspects of organic search including technical SEO, content creation and YouTube optimisation. You will Learn how to optimize your search engine presence through on-site and off-site activities, such as:
In this project, you’ll audit a Digital Gong website or your company’s website and recommend actions to optimize its ranking in major search engines. You’ll recommend a target keyword list, evaluate the design and the UX of the site, Competitive analysis and recommend improvements.
Optimizing visibility in search engine results is a critical part of digital marketing strategy. Boosting findability through Search Engine Marketing (SEM) is an effective tactic of getting to your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using Google Ads.
By earning the Google Search Ads course, you will be able to:
In this project, you will run google search Ad Campaign and evaluate its performance . We are going to give you the campaign’s marketing objective, as well as performance data at the campaign, ad group, ad, and keyword level. You will make use this data to assess how well the campaign performed, and make recommendations for how a campaign might be enhanced.
Display advertising is an essential marketing tool, reinforce by new platforms like mobile, new video opportunities, and enhanced targeting and proliferation of blogs. Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. In this course, you learn how display advertising works, how it is bought and sold, and how to set up a display advertising campaign using Google Ads.
By earning the Google Search Ads course, you will be able to:
In this project, you’ll run a google display campaign and evaluate the results of the campaign and create a presentation for management. Your summarized report will include the targeting strategy, creatives used, the results of the campaign, and recommendations on how to improve the campaign.
Learn MoreEmail is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. At the end of this course, apply what you’ve learned with the email marketing tools that come free in your account.
In this project, you’ll plan and prepare an email marketing campaign for a business to Consumer or business to business product for your own company, or the ‘Sandbox’ product Digital Gong provides. You’ll write an e-mail, and evaluate the results of an email campaign, and you’ll recommend ways to optimize the campaign.
Learn MoreActions online can be tracked, same as the effect of your digital marketing efforts. Web analytics is an essential part of any online business who intends to make their marketing and business efforts more efficient. Analytical tools play a key role in helping you check and improve the performance of your website. A website can be anything from a simple lead generation tool for any business to a gigantic e-commerce portal, it is important for both to check the authenticity and performance of the website as part of your marketing activities. Website measurement has become an integral part of today’s business world. In this Course Digital Gong Technologies is going to make sure you master the following:
Now it’s time to show off all of your hard work! For your final project, you will come up with a marketing strategy and highlight your project work throughout the course in a presentable and comprehensive portfolio.
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