Digital marketing is used by key decision-makers, aware of the radical change brought by technology and the opportunities they can derive from it. But concretely that implies this concept? What are the best practices for effective implementation of digital marketing in Cameroon? Which profiles should be found in a Cameroonian company that implements a digital marketing strategy?
These are the questions many managers face in search of viable solutions for their structures.
In this article we will try to give you some clarification on the concept of digital marketing and the tactics to implement to reach your targets.
Digital marketing is a generic term that takes into account all the methods and marketing tactics made on the internet. Businesses use digital channels such as Google, social media, email, and of course their websites to connect with their current and potential customers.
The goal of this set of tactics is to attract prospects to the company’s online media, engage with them, and turn them into loyal and happy customers. A relationship based on interaction and conversation unlike traditional marketing methods where the message does not usually receive feedback (at least not immediately).
Digital marketing is a methodology that complements traditional methodologies. Its use is now a necessity for businesses because, to use the definition of marketing, it is “the set of processes aimed at creating, communicating, delivering and exchanging offers that are of value to customers, consumers, partners and society at large “. In the current context, this means that you need to meet them where they spend most of their time ie on the Internet.
To reach these current and potential customers, companies are already using digital, whether through their website or by email. However, many other tactics can be used by companies to achieve the goals they have set for themselves.
Inbound marketing is a digital marketing strategy that aims to bring the customer closer to you than to go for it with traditional outbound marketing techniques such as radio advertising, television, billboards, phoning … Thus, thanks to the production and optimization of high value-added content, the company attracts more visitors to its website, but above all more qualified visitors (and with very little advertising investment). It is this qualification that better transforms prospects into customers.
Content marketing is the process of creating, publishing and promoting useful content for people targeted by a company, with the goal of increasing brand awareness, improving traffic growth in online spaces. the business, the generation of prospects or customers.
SEO or search engine optimization is the process of optimizing a website in order to improve the position of the latter on search engine rankings. SEO can increase a site’s position on search engine results, increasing the amount of organic traffic on the site.
It’s a bit like SEO but applied to social media. The SMO is Optimization for Social Media or Social SEO. It is a set of methods to attract visitors to website content through the promotion of these via social media. The SMO includes actions to promote the dissemination of content through the manual action of Internet users.
This promotion of the brand and its content on social media to increase brand awareness, drive traffic and leads for the company.
The PPC can be translated into French by cost-per-click (CPC). This is a paid search method that uses search engine advertising unlike natural search which attracts organic traffic to your site. The principle of the PPC is that the site pays the host every time his ad is clicked. Google Ad Words is the most used platform for PPC.
Companies use email marketing as a means of communication with their customers and prospects. Its use is often affiliated with the promotion of the content of the company (news, newsletters, product releases, participation or organization events, etc.). It is also an effective way to attract traffic to the company’s site.
Marketing automation (marketing automation in French) refers to all the techniques that allow the triggering and running marketing campaigns with virtually no human intervention other than that of initial planning. Marketing automation is found in many actions of digital marketing such as e-mails, social media, or online advertising and re-targeting campaigns.
If you are already doing digital marketing, it is very likely that you are already reaching certain segments of your target audience online. However, like any strategy, optimizations are always necessary to give the maximum efficiency to your strategy and increase your chances of achieving or exceeding the objectives that you have set
This list of tactics mentioned above is not exhaustive. That’s why Digital Gong Technologies helps you build an effective digital marketing strategy, using the full potential of digital to attract the right prospects, turn them into loyal and happy customers who can become ambassadors of your brand.
Digital Gong Technologies helps companies enter the digital age and increase their revenues by leveraging some of the best digital strategies and solutions from our team of highly qualified technologists and marketers. We understand the challenges that Cameroonian companies face when it comes to using digital technology and propose solutions to improve initiatives such as data analysis, SEO, social media, PPC, marketing automation and more. Web design. Whether you’re struggling to solve today or prefer to increase your capabilities over time, Digital Gong can collect, cleanse and enrich customer prospect and life cycle data for your business and do it on your own. pace.
To learn more about how Digital Gong Technologies can help you maximize and improve your digital visibility and revenue impact through an effective and proven digital strategy, get a demonstration today.
At Digital Gong, we offer complete digital marketing solutions tailored to your needs and your budget. Our services include: Digital Strategy Consulting, Social Media Marketing, Search Engine Optimization, PPC Marketing and Search Engines, Web Analytics, Email Marketing, Digital Content Creation, Digital Marketing creation and branding strategy.
Since we operate as an extension of our clients business. Just contact us and let’s start business, your online visibility is our priority. We will permit you to generate thousands of leads and convert them to revenue.
So do not hesitate to start today by contacting us online or placing a call on the contacts below. We will discuss how you can earn more leads and turnover with online marketing!
Belle Linda Kouatchet is the Head of the Digital Marketing department at Digital Gong Technologies; a creative digital marketing agency based in Douala. She has put together her skills and knowledge in marketing, sales, communication and mastery of digital technologies to the benefit of the company. Linda Kouatchet is a holder of a Bsc degree in marketing and is a genius at conceiving digital marketing strategies for companies. Her vision is to grow and excel in the field of digital marketing, while serving Digital Gong Technologies productively.
Digital Gong Technologies is made up of a group of passionate technologists, marketing strategists, learners, and creatives, putting out efforts to increase customer satisfaction and retention by intersecting Marketing, Technology, and Design.