Outsourcing your online marketing efforts to a digital marketing agency is best, here’s why
Whether you are a start up, SME or large enterprise, outsourcing your digital marketing services is a possibility you should consider using. The entire reason for outsourcing is that outsourced marketers run your campaigns so you can run your business smoothly. But that doesn’t mean, however, that recruiting an in-house digital marketing team is a poor idea. It’s just going to be more costly. You have to set aside money for their salary and any additional expenses that come with bringing on a new employee.
In contrast, hiring an agency takes away all the weight of paying considerable salaries per person. You may negotiate and go for marketing plans or hire outsource marketing professionals, as and when required. Rather than pay each in-house professional 200,000frs/month, you might only pay 300,000frs to an agency per project. Which is quite cost effective.
Let’s ride on to the reasons you should outsource
Your mid-sized business may not be able to appeal to the higher-level talent, which will result with you recruiting a more entry-level marketer.
Digital marketing agencies on the other hand employ highly qualified marketers who have devoted their careers to advancing their knowledge in the area of Digital Marketing as well as continually researching trends and changes. Agencies offer higher-level, more experienced talent at a fraction of the price of a full-time Marketer.
2. You will save money
Setting up a team for digital marketing activities is a time-consuming and costly affair. Finding one person to “do it all”, also, is very difficult and if you do find them, they’ll cost you half of your revenue. That is, they are very expensive.
You need a dedicated team of digital marketing professionals comprising strategist, researcher, analyst, SEO expert, campaign experts, content writer to come up with winning marketing strategies for success. Now if you have to recruit all of these specialists, you have to pay them a huge salary, because, these are highly paid skills.
Suppose you are running a beauty salon that offers hair care services for women. You might require a regular online presence at a low-cost package all over the year, and seasonal campaigns. Maintaining a team of strategy, content, design, branding, lead generation, and ad campaign managers is not only expensive but also difficult for you.
You might be tempted to hire a jack of all trades, master of none, to provide you with all of these services at a cheap rate. But remember, cheap is expensive. At the end of the year, you will probably be losing more money than you gain, through unsuccessful ad campaigns, poor content, ineffective SEO and more. Something you don’t want to experience.
Therefore, hiring a digital marketing agency that takes up the job of creating the right online strategy for you is the best option. An agency already has all the resources you need for focused marketing, minus the worry of maintaining a regular team.
3. Better Business Insights and Transparency:
Digital marketing agencies maintain transparency on your investments and channels where it is being deployed. With adequate resources and systems to continuously review and fine-tune the digital strategy, you may expect improved ROI.
Also, equipped with better insights, a reputed digital marketing agency will know the right digital channels for your business. Bottom-line: Hiring a good digital agency gives you transparency.
Having access to the latest marketing tools and technologies is one of the outsource digital marketing efforts. Most digital agencies have a yearly subscription for marketing tools and will most likely not charge you for this.
These software tools are for fast and accurate research, analysis and strategy, less repetitive activities, faster implementation, optimum ROI and faster achievement of business goals. What is even more surprising? All of these come at no extra cost.
It’s impossible to talk about the benefits of outsourcing your digital marketing efforts without mentioning social media. Brands thrive on social media platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
You need to have a strong social media strategy in place and a dedicated marketing team to keep track of all social media updates. Your brand story needs to be told through blogs, posts, videos, and catchy captions.
Hiring a fully-functional digital marketing agency is beneficial; it takes care of all your brand building activities.
So, invest in a digital marketing agency that is more conversant with social media trends, rather than depending on in-house resources
Let’s face it, you are busy. You have a business to run, staff to manage, sales to make, you don’t have time to worry about the marketing strategy or the minutiae of the daily management.
Outsourcing digital marketing to an external agency saves you time and energy so that you focus on your core business. With the right information and tools in place, a digital marketing agency can plan, develop and execute strategies that yield results.
While the experts are engaged in executing the promotional plans for your business, you get enough time to focus on other key areas of your business.
Outsourcing doesn’t mean abandoning. It is important to keep an open line of communication with the outsourced team.
Monthly or weekly meetings (either in-person or via phone) are necessary to make sure everyone is on the same page and goals are being met or worked toward.
Hiring a digital marketing agency ensures that your funds will be invested properly. Being experts in marketing, they can focus on conversion. They spend the time to ensure that you get the results you paid for. This helps you save on time and money while growing your business with experts.
We have explained the benefits of outsourcing your digital marketing efforts. Once again, it doesn’t imply that it is irrelevant to recruit an in-house team. But, while each situation may have its own unique needs, outsourcing can help you determine what will work best and give you more returns for your money.
At Digital Gong, we offer complete digital marketing solutions tailored to your needs and your budget. Our services include: Digital Strategy Consulting, Social Media Marketing, Search Engine Optimization, PPC Marketing and Search Engines, Web Analytics, Email Marketing, Digital Content Creation, Digital Marketing creation and branding strategy.
Since we operate as an extension of our clients business. Just contact us and let’s start business, your online visibility is our priority. We will permit you to generate thousands of leads and convert them to revenue.
So do not hesitate to start today by contacting us online or placing a call on the contacts below. We will discuss how you can earn more leads and turnover with online marketing!
Belle Linda Kouatchet is the Head of the Digital Marketing department at Digital Gong Technologies; a creative digital marketing agency based in Douala. She has put together her skills and knowledge in marketing, sales, communication and mastery of digital technologies to the benefit of the company.
Digital Gong Technologies is made up of a group of passionate technologists, marketing strategists, learners, and creatives, putting out efforts to increase customer satisfaction and retention by intersecting Marketing, Technology, and Design.