Today, you no longer need to be a large multinational company with a huge advertising budget to make your company known. Internet and social networks have changed the game!
Even small structures can promote their products and services in a user-friendly and inexpensive way.
Take advantage of this opportunity by discovering 05 ways to promote your business on social networks.
Know your audience
Before you start creating any kind of online content, you need to know your audience:
Who’s your client?
What motivates them?
What do they like? What do they hate?
How can your product or service help them, what need does it address?
By gaining a deep understanding of WHO your customer is, you will be able to better communicate with them and provide them with the content they want.
Finding your audience
It doesn’t make sense to try to connect with your audience on a platform they don’t use. Think about where your audience spends their time. Facebook? Instagram? LinkedIn? Pinterest?
Stay focused and optimize your use of the networks that are REALLY useful to you. The goal is to communicate on the networks where your ideal audience is and to offer them what they want, the way they want it.
Don’t underestimate the hashtag.
A hashtag can be a very powerful tool if you know how to use it properly. Basically you can use the hashtag in two ways. By using a hashtag at the end of your articles you will help your company’s SEO on the web.
In addition, you can carry out sales campaigns using a hashtag that is linked to an offer for your customers. The important thing to remember is that by using it sparingly (do not exceed the recommended minimum) you will certainly have a better return on advertising on social networks.
Create a social presence
Your social presence must be the online version of YOU. You can use social media to showcase different products, create and share videos, promote testimonials… Social sharing is invaluable and should represent you at your best. Think about what can be most useful for you to get in touch with as many people as possible: Instagram to bring images to life, Facebook, or Youtube for product demonstrations, testimonials, and longer videos… Maintain as much consistency as possible in all the actions you take.
You can also organize contests to attract the attention of your target audience and stimulate commitment. This is also a very good way to increase your sales and build customer loyalty. All this at a low cost, since you are offering your products or services.
Don’t forget that each network has its own set of rules and that if you want to have a real impact, you must follow these rules.
All popular social networks today offer calls to action (CTA) to integrate into your profile or on publications. Think about using them to help convert your audience.
As e-commerce, select the “Buy” button, if you want to collect emails, choose “Sign up”, to increase traffic on your site, choose “Learn more”, etc..
All in all, we’ve presented you with 5 ways you can now use to make sales on social networks, but if you want to develop your social marketing strategy, even more, don’t hesitate to contact us to see how we can help you develop it.
Digital Gong is a digital marketing agency.
At Digital Gong, we offer complete digital marketing solutions tailored to your needs and your budget. Our services include: Digital Strategy Consulting, Social Media Marketing, Search Engine Optimization, PPC Marketing and Search Engines, Web Analytics, Email Marketing, Digital Content Creation, Digital Marketing creation and branding strategy.
Feel free to talk to us
Since we operate as an extension of our clients business. Just contact us and let’s start business, your online visibility is our priority. We will permit you to generate thousands of leads and convert them to revenue.
So do not hesitate to start today by contacting us online or placing a call on the contacts below. We will discuss how you can earn more leads and turnover with online marketing!
ABOUT THE AUTHOR:
Belle Linda Kouatchet is the Head of the Digital Marketing department at Digital Gong Technologies; a creative digital marketing agency based in Douala. She has put together her skills and knowledge in marketing, sales, communication and mastery of digital technologies to the benefit of the company.
Tout le monde se connecte en ligne, de même que les marques afin d’atteindre et d’interagir avec leurs clients. Nous connaissons la stratégie numérique qui fonctionnera pour votre marque. Nous associons technologie, marketing et design pour vous offrir un package complet de marketing numérique.
Digital Gong Technologies is made up of a group of passionate technologists, marketing strategists, learners, and creatives, putting out efforts to increase customer satisfaction and retention by intersecting Marketing, Technology, and Design.