05 reasons why your content marketing isn't working
5 reasons why your content marketing isn’t working
More and more companies are using Content Marketing these days. It’s an effective way to improve brand visibility. However, more than half of them fail to achieve the desired results. What could be the reasons for this?
Your company may also be one of them.
Today we will share with you 05 reasons why your content marketing is not working.
1. You don’t have an editorial strategy or planning.
You have a company blog or you are present on social networks, that’s fine, but do you have a concrete strategy behind it? The answer is no, isn’t it? Don’t look any further in this case, that’s probably why you messed up. And yes! Your contents are probably not relevant enough for your targets and therefore do not provoke any reaction. Establishing an editorial strategy as well as a planning must be a priority! It helps you to define your editorial line in accordance with your objectives. If you do not have an editorial strategy, here is how to proceed: Well, first of all, Take stock of your objectives and clearly define your targets. This will allow you to choose which themes and types of content you will publish on your different platforms (blog, social networks, etc). Set up an editorial charter (structure of articles, formats, frequency of publication, etc.).
2. Are you talking to the right people?
In order for content marketing to work, you first need to know who the content you’re going to write is addressed to. So if you are not clear about who your target audience is, how do you want your content to perform? You run the risk of talking in a vacuum, or even worse, of writing for your competitors. You want to know who your target is, don’t you? So writing for the right audience? Then you need to define your buyers persona well (gender, age, job, level of education if possible, center of interests, etc.). A good way to keep in mind who you’re talking to so that you’re betting right in your next articles!
3. You don’t follow your competitors
Following your competitors is like being their shadow, it will give you an idea of the themes, formats or practices that work for them, so you can try to do better. Or simply to know where you stand in relation to them! In addition to that, analyzing your competitors allows you to identify their strengths that you need to take into account to do better and their weaknesses in order to take advantage of them to stand out from your audience. Without this analysis, you are clearly not putting the odds on your side! Too bad
4. You never vary the formats of your content
Your specialty is written articles of more than 1000 words. You never think of making shorter articles or small videos or PowerPoint animations etc; In other words, you don’t vary your content formats and that’s a big problem because your subscribers or visitors might get bored and stop interacting. Not very cool! There are a ton of alternative formats in which you can diversify your content so why are you still hesitating to try? We have for example :
and so on
Varying your content will boost your content marketing and therefore increase your visibility.
5. You do not promote your content
You have an effective strategy, an editorial planning, quality content and even hard-hitting titles. But why the hell is your content marketing still not working? It’s probably stuck on the promotion side. Because even though you write on the web it doesn’t always mean that your content will be visible like that, in one click. Dear entrepreneurs and business owners, the sad reality is that if you don’t promote your content, it will unfortunately get lost in the abyss of the web. So, in order to give visibility to your content, we recommend that you do these:
SEO (links, keywords…) to optimize your content.
Obviously, to share your content on social networks.
If possible, guest blogging. That way, you’ll benefit from the high audience of the site you’re writing on.
All in all, these are a few reasons why your content marketing is always at point 0. We hope that you have identified your problem, all you have to do is put our advice into practice and you will see the results for yourself. Also, don’t hesitate to contact us if you have a particular concern in this regard. We hope you enjoyed the article. See you soon for another inspiring article or take a look at the previous ones for more knowlegde on digital marketing
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A PROPOS DE L'AUTEUR
Kouatchet Linda est la responsable du Marketing Digital chez Digital Gong Technologies , une agence de marketing digitale et de conception web située à Douala qui accompagne les entreprises et particuliers dans leurs stratégies digitales dans le but de faire accroître leur visibilité sur internet ainsi que leur chiffre d’affaires.
Linda Kouatchet s’occupe de mettre en place des stratégies digitales pour Digital Gong Technologies ainsi que pour les clients de l’entreprise. Le but de ces stratégies digitales est d’acquérir de la clientèle et de la fidéliser tant pour Digital Gong que pour ses clients. Elle se charge aussi de la création du contenu pour le blog de l’entreprise, du SEO et de l’analyse des données.
Tout le monde se connecte en ligne, de même que les marques afin d’atteindre et d’interagir avec leurs clients. Nous connaissons la stratégie numérique qui fonctionnera pour votre marque. Nous associons technologie, marketing et design pour vous offrir un package complet de marketing numérique.
Digital Gong Technologies is made up of a group of passionate technologists, marketing strategists, learners, and creatives, putting out efforts to increase customer satisfaction and retention by intersecting Marketing, Technology, and Design.